Right next to the Georgia Aquarium is the Coca-Cola Experience. I didn’t have high expectations, though I was curious to see what the company of master marketing and branding had in store. It actually turned out to be pretty cool learning about the history behind Coca-Cola and it is really staggering to see how global and powerful this brand is. The whole approach they used to franchise the bottling of their product was revolutionary at the time and today drives the model for the rest of the industry.
One of the other cool things about the tour was being able to taste the whole line of Coca-Cola products, which number 64 all around the world. If you ever find yourself in Atlanta or in Italy, give “Beverly” a try. It’s an acquired taste, to say the least. My favorite was Smart Apple from China and Simba from Paraguay.
Tue, Aug 4, 2009
Georgia